There is so much conversation about growth hacking and data in the startup marketing world. But what about all the other stuff that marketing has to think about - customer retention, designing great experiences, and that word that strikes terror in every data-driven marketer's heart - brand!
I got to talk about all these fuzzy concepts with Chad McCaffrey, host of the Hunter and Craft podcast. (a favourite new listen since they cover all kinds of topics relating to the life of people who work in startups).
We riff on design, user experience and which startups get that growth and brand can be happy bedfellows.
It's about 45 minutes long so queue this one up for your long commute! I hope you enjoy.