I recently gave a workshop on Social Media for Startups at Communitech, a hub for startups in the Kitchener-Waterloo region. The audience was about 70% B2B and 30% B2C and evenly split between people who already had a product in market, and people who were pre-launch.
I decided to focus my workshop on getting people to think about the content that they want to share on social channels, rather than tips on using specific channels. My slides are below but if you are short on time, here are my 3 key takeaways:
1. Think about what your company expertise is - what do you have to say, what is your personality, what are you an expert on?
2. Get a deep understanding of what your customer is trying to get done. You can do this by talking to them, searching for online conversations on social channels, or a combination of both
3. The place where #1 and #2 intersect is the golden spot for great content that will resonate with your audience yet still be impactful for your company.