Hello, Amrita here. Thanks for stopping by. 

This blog explores the role of marketing in an environment where customers buy products based on the sum of all their experiences with a company.

I am based in the great city of Toronto, Canada after many years working around the world. Since 2000 I have run marketing at a number of startups in Boston and Toronto, and am currently the VP Marketing at CrowdRiff.

Companies I've worked with in the past include: Asigra, Pressly, Preserve,, Microsoft, Bell Canada, Mercedes-Benz, Pulsate, and Normative.

I have a deep love of contemporary art and design, and recently served as the Board Chair of Open Studio, Canada's leading printmaking centre. Once upon a time I realized a dream to open my own contemporary art gallery, and continue to collect and appreciate fine art. 

You can also find me on TwitterLinkedIn and Medium.